다국적기업 자회사의 한국시장 기부활동

• 영문명: MNC Subsidiaries’ Charitable Donations in Korea: An Exploratory Empirical Analysis
• 발행기관: 강원대학교 경영경제연구소
• 저자명: 홍성진
• 간행물 정보: 『아태비즈니스연구』제13권 제3호, 171~182쪽, 전체 12쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2022.09.30

영문 초록

Purpose - The main purpose of this study is to test two competing hypotheses on the relationship between foreignness and corporate philanthropy drawing on the resource dependence theory. Design/methodology/approach - This study used Korean Enterprsie Survey data constructed by Korean Statistical Information Service. This study employed both OLS and Tobit models to test the hypotheses. Findings - A conventional wisdom can argue that MNC subsidiaries are more willing to give charitable donations than local firms do because they may perceive philanthropy in the host country is a good opportunity to reduce liabilities of foreignness (H1-1). On the other hand, one can argue that MNC subsidiaries are less willing to give charitable donations than local firms do because they have operational flexibility when they are coerced to engage in corporate philanthropy by host country government stakeholders (H1-2). Empirical results support the prediction that MNC subsidiaries are less likely to give charitable donations than local firms do in Korea. Research implications or Originality - Our findings can provide useful insights to researchers and managers in the sense that MNC managers can increase or decrease their charitable donations depending on the institutional contingencies in different host countries. These institutional contingencies are particularly important within a transforming context such as Korea.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경 및 가설

Ⅲ. 연구설계 및 실증분석

Ⅳ. 연구결과의 함의 및 한계점

Ⅴ. 결론

References

키워드

MNC subsidiaries Corporate philanthropy Resource dependence