An Analysis of Perceived Value, Happiness, and Revisit Intention of eSports Competition Watch: A Study on the Disabled and Non-Disabled Persons

• 영문명: An Analysis of Perceived Value, Happiness, and Revisit Intention of eSports Competition Watch: A Study on the Disabled and Non-Disabled Persons
• 발행기관: J-INSTITUTE
• 저자명: Kyunghwan Choi Boseob Heo
• 간행물 정보: 『Kinesiology』vol.7 no.2, 31~39쪽, 전체 9쪽
• 주제분류: 사회과학 > 사회학
• 파일형태: PDF
• 발행일자: 2022.09.30

영문 초록

Purpose: This study analyzed and identified differences in perceived value, happiness, and revisit intention according to eSports game viewing for the disabled and non-disabled. Accordingly, it is meaningful to provide basic data for effectiveness and expansion of the base of eSports for the disabled as an eSports viewing market. Method: For about six months from January to June 2022, visitors to the competition organized by the Korea eSports Federation for the Disabled and the Korea eSports Association(Presidential Boat Amateur, D-war, Heungtaryeong eSports Competition) were selected, and a total of 384 copies were distributed for the final anal-ysis. As for the data processing method, frequency analysis, factor analysis, reliability analysis, and t-test were performed. And the following conclusions were drawn. Results: First, the differences in perceived value, happiness, and revisit intention of eSports visitors according to gender were not statistically significant. Second, there was a statistically significant difference in perceived value and happiness factors according to the presence or absence of disabilities of eSports visitors, but there was no significant difference in revisit inten-tion. Conclusion: Through the results of this study, the effectiveness of e-sports viewing was confirmed. In addition, it was confirmed that there was no difference in perceived beliefs and attitudes between the disabled and the non-disabled. Accordingly, e-sports research for the disabled should be continuously conducted.

목차

1. Introduction

2. Research Method

3. Research Tool

4. Verification of Validity and Reliability of Measurement Tools

5. Data Processing Method

6. Research Results

7. Argument

8. Results and Suggestions

9. References

10. Appendix

키워드

eSports Disabled Non-Disabled Happiness Revisit Intention