How Customers Perceive Virtual Mirror Technology in the 4th Industrial Revolution Environment

• 영문명: How Customers Perceive Virtual Mirror Technology in the 4th Industrial Revolution Environment
• 발행기관: 국제융합경영학회
• 저자명: Junghee JO Yoon C. CHO
• 간행물 정보: 『융합경영연구』Vol.10 No.4, 1~12쪽, 전체 12쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2022.08.30

영문 초록

Purpose: The purpose of this study is to explore how customers perceive virtual mirror technology in the 4th industrial revolution environment. In particular, this study investigated how virtual mirror technology affects customer satisfaction and intention to use that are rarely examined in previous studies. Research questions include how proposed variables including sensory stimulation, enjoyment, product quality, telepresence, interactivity, and immersion affect satisfaction and intention to use and how satisfaction affects intention to use. Research design, data and methodology: This study conducted an online survey and applied factor and regression analyses to test hypotheses. Results: The results of this study found that effects of sensory stimulation, telepresence, and immersion on satisfaction were significant, while effects of enjoyment, product quality, and immersion on intention to use were significant. Therefore, variables affecting satisfaction and intention to use were different, while effects of immersion were significant both on satisfaction and intention to use. Conclusions: This study concluded that the role of virtual mirror technology helps customers determine product quality and increase satisfaction level, while it also helps customers enjoy shopping and increase intent to use the service. The results of this study provide how to foster better relationship with customers by applying advanced technologies.

목차

1. Introduction

2. Literature Review

3. Theoretical Background

4. Hypothesis Development

5. Methodology

6. Data Analysis

7. Conclusions

References

키워드

Customer Satisfaction Intention to Use Virtual Mirror Technology Customer Relationship Management.