The Relationship among e-Retailing Attributes, e- Satisfaction and e-Loyalty

• 발행기관: KINFORMS
• 저자명: Ki-Han Chung Jae-Ik Shin
• 간행물 정보: 『Management Review: An International Journal』Vol.3 No.1, 23~45쪽, 전체 23쪽
• 주제분류: 사회과학 > 사회과학일반
• 파일형태: PDF
• 발행일자: 2008.06.30

영문 초록

This paper investigates the relationship among e-retailing attributes, e satisfaction, and e-loyalty. We identify five attributes (shopping convenience, product selection, informativeness, price, and customization) of e-retailing that potentially affect e-satisfaction and impact e-loyalty. Data collected from 238 online customers demonstrate that shopping convenience and informativeness except product selection, price and customization affect e-satisfaction and informativeness, price, and customization except shopping convenience and product selection impact e-loyalty. Also, the data show that e-satisfaction strongly affect e-loyalty.

목차

INTRODUCTION

THE ANTECEDENTS OF E-SATISFACTION

E-LOYALTY

PROPOSED MODEL AND METHODOLOGY

DISCUSSION AND CONCLUSION

REFERENCES

키워드

convenience selection informativeness price customization e-satisfaction e-loyalty