Effects of Value Inclination of the Producers on Production Intention of Environment-Friendly Products: Mediation Effects of Perceived Public Certification and Shared Value

• 발행기관: 국제융합경영학회
• 저자명: Yang, Hoe-Chang Oh, Young-Sam
• 간행물 정보: 『융합경영연구』Vol.3 No.3, 24~34쪽, 전체 11쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.09.30

영문 초록

Purpose: This study attempted to identify the effects that would be brought about by the value inclination of agricultural and livestock products producers upon the intention to produce environment-friendly products. Research design, data, methodology: In this study, We analyzed the data used in Yang et al.(2014) with producers of agricultural and livestock products in Incheon-si and Gyeonggi-do. Total of 149 valid questionnaires were corrected and value inclination as divided into individualism orientation and collectivism orientation, it has been tried to identify whether the intention to produce environment-friendly products would vary with producer`s orientation or not. Results: According to the analysis result, individualism, collectivism perceived public certification and shard value were positive effect on production intention of environment-friendly product. Conclusion: This can be said to have been an attempt to establish a more effective and specific strategy through identifying the characteristics of producers that must be considered first of all in the process of establishing policies.

목차

1. Introduction

2. Literature review

3. Research Methodology

4. Conclusion and Recommendations

키워드

Value Inclination Production Intention Environment-Friendly Product Perceived Public Certification Shared Value.