Perspective Matters of Social CRM

• 발행기관: 한국외국어대학교 지식출판콘텐츠원 글로벌경영연구소
• 저자명: June-Suh Cho
• 간행물 정보: 『글로벌경영연구』제22권 제3호, 27~43쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.12.30

영문 초록

The emergence and increasing usage of social media and other Web 2.0 tools has dramatically altered how companies interact with their customers. Social CRM comes up with these technology and needs on CRM. Social CRM is the new frontier of marketing, sales and service, and it is one of the most discussed strategies in these days. In this paper, we discuss about the perspective matters of social CRM including customer, corporate, and technology perspectives.

목차

Ⅰ. Introduction

Ⅱ. Background

Ⅲ. Social CRM

Ⅳ. Discussion of Perspective Matters

Ⅴ. Concluding Remarks

References