The Effect of Color-Enhanced Graphical Format on the Performance of Computer-Based Idea Generation

• 발행기관: 한국산업경영학회
• 저자명: Joung-Ho Jung
• 간행물 정보: 『한국산업경영학회 발표논문집』2018년도 통합학술대회 발표논문집, 1~13쪽, 전체 13쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2018.08.30

영문 초록

Based on the limitations from previous work, we developed a real-time visual performance feedback mechanism, which explicitly and objectively displays individual performance information, in an effort to enahnce the performance of group-based idea generation. With consistent demonstration of a substantial performance gain by the provision of real-time performance information, we paid attention to “color,” which has an ability to raise the attention level by increasing recognition speed, and examined how it interacts with the performance graph feature.

목차

Ⅰ. Introduction

Ⅱ. Theoretical Framework: Raising the attention level of stimuli

Ⅲ. Methods

VI. Discussion

키워드

Idea Generation Performance Feedback Color