국내 외식 프랜차이즈 기업의 중국 시장진출 리스크와 회피전략 연구

• 영문명: A Study on the Risks and Avoidance Strategies of Franchise Food Companies to Entry Chinese Market
• 발행기관: 강원대학교 경영경제연구소
• 저자명: 장광희(Kwang-Hee Jang)
• 간행물 정보: 『아태비즈니스연구』제10권 제2호, 65~77쪽, 전체 13쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2019.06.30

영문 초록

The after China’s reform and opening up, the country has been facing the era of material abundance based on its economic power. The Chinese food industry has been growing along with economic growth, high quality, and diversified customer needs. Also, as Chinese people have strong attachment to food, many food franchise companies have been also growing rapidly. As the Chinese government encourages and supports the field of food franchises, so that the quality and quantity of the Chinese restaurant industry have been improved largely. Meanwhile with the support of the Korean government to enter the overseas market, the number of Korean franchise companies are increasing to operate their business in China. Under the influence of Chinese food industrial climate, Korean companies are also in search of global market advancement to China. However, the risks in China are unexpectable, which means that the recent move of China is literally showing rugby action, criticism of operating businesses in China has been climbed up and the domestic SMEs are seriously considering whether to stay or leave. This study investigates the environmental risks of Chinese enterprises, in which the food franchise companies could experience, to manage any risks from entering the Chinese market with uncertainty. Through SWOT analysis and cases, strategies to avoid the risks are suggested for Korean companies to enter the Chinese markets. Therefore, this study researches in the current status of Chinese and Korean restaurants, explores any risks in China in terms of exports to China and market advance, develops strategies to avoid those risks, and provides essential suggestions for entering into Chinese market.

목차

Ⅰ. 서론

Ⅱ. 중국 프랜차이즈 시장환경 분석

Ⅲ. 대중국 리스크와 리스크 회피전략

Ⅳ. 결론

키워드

Chinese Market Chinese Risk Domestic Food Franchise Risks Avoidance Strategies