중국 크루즈관광객 확대를 위한 마케팅 전략

• 영문명: Marketing Strategy Study to Attract China Cruise Tourist
• 발행기관: 한국해양비즈니스학회
• 저자명: 김범진(Beom Jin Kim) 고호석(Ho Seok Ko)
• 간행물 정보: 『해양비즈니스』제36호, 1~19쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2017.04.30

영문 초록

Cruise Tourism shows its outstanding developments in China, and central government of Korea hence promotes various strategies to develop cruise industry and invite inbound cruise tourists. The research aims to study on the current status and features of major inbound markets of China, search and establish its alternative marketing strategies to invite those markets. The study has reviewed literature researches on cruise tourism and has proposed the marketing implications of Chinese market in its introduction phase.

목차

Ⅰ. 서론

Ⅱ. 크루즈관광의 이론적 연구

Ⅲ. 중국 크루즈관광 현황 및 전략

Ⅳ. 결론 및 시사점

참고문헌

Abstract

키워드

크루즈 관광 중국시장 마케팅 전략 Cruise Tourism Chinese Cruise Market Marketing Strategy