실험경매법을 이용한 동물복지형 달걀에 대한 수용성 분석

• 영문명: (A Study on Consumers Valuing for Animal Welfare Egg using Experimental Auction Market)
• 발행기관: 한국농식품정책학회
• 저자명: 오상집(Ohh, Sang Jip) 정윤필(Jung, Yun-Pil) 이준엽(Lee, Jun Yeob) 이종인(Lee, Jong-In)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 39권 4호, 617~641쪽, 전체 25쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2012.12.31

영문 초록

The purposes of this study are to analysis the consumer‘s WTA and WTP for egg produced by animal welfare in Korea. Data were collected by two times of experimental auctions and questionnaire for housewives and university students in Chuncheon. In the result of the first experiment, average WTP for the animal welfare egg was estimated as 91% higher than the usual egg price that was suggested in the experiment. And average WTA for the egg was estimated as 41% higher than the usual egg price. In the second experiment, the average WTP for the animal welfare egg was estimated as 205%~199% higher than the usual egg price. And average WTA for the animal welfare egg was estimated as 197%~87% higher than the usual egg price. The results of the TOBIT analysis were as follow. In the first experiment, birth year in WTP, and birth year and monthly income were statistically significant. The results of the second experiment were as follow. In the experiment for students, gender, birth year, and residental area in WTP, and sex, birth year, residential are, and monthly income in WTA were statistically significant. In the experiment for housewives, birth year in WTP, and birth year, marital status, family member in WTA were statistically significant

목차

Ⅰ. 서 론

Ⅱ. 분석모형 및 연구방법

Ⅲ. 분석결과

Ⅳ. 요약 및 결론

참 고 문 헌

키워드

Experimental Auction Animal Welfare Egg TOBIT Analysis