중소 제조업체의 신규 제품군 개발 및 선정사례 연구

• 영문명: A Case Study on Small and Medium Size Manufacturing Company s New Product Development and Selection : Focusing on Wireless Telecom Base Station Manufacturer K Company
• 발행기관: 한국창업학회
• 저자명: 김연학(Yeon Hak Kim) 김종한(Jong Han Kim)
• 간행물 정보: 『한국창업학회지』제11권 제2호, 114~134쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

Since wireless telecommunications base station market has been matured, its market size would be decreased significantly in the next few years. In addtion, the technology improvement of Chinese vendors make the price competition in the market evne more intense. So it is imperative for K company, a small and medium sized telecom equipment manufacturer, to develop and introduce new products to make up for the decreasing sales in its incumbent base station market. To do, it is suggeted that K company should preoccupy the 5G market by entering into small cell market using its technogy competency after careful analysis using SWOT framework. To select and develop new products of small cell, firstly we analyized the issues and trends of wireless telecommunications base station technology using Delphi method. Secondly We long listed candidate products using experts quetionnaire. And then, we short-listed them into 4 products by consulting with K company s in-house experts. And lastly we concluded that mmWave Fronthaul product which combines backhaul and small cell technology is the most suitable product which company K should develop and introduce to the market after experts AHP evaluation comparing the short-listed candidate products.

목차

Ⅰ. 서론

Ⅱ. 문헌연구 및 연구방법론

Ⅲ. 신규 제품군 발굴

Ⅳ. 결론

참고문헌

Abstract

키워드

Small Cell Fronthaul 5 Forces Analysis SWOT Delphi AHP