신제품 개발 프로세스 변환의 성공 요인에 관한 사례연구 :

• 영문명: Case Study on the Success Factors of NPD Process Transformation :
• 발행기관: 한국IT서비스학회
• 저자명: 이현욱(Hyun Wook Lee) 한정희(Jung Hee Han) 김병근(Byung Keun Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제15권 제4호, 175~191쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2016.12.30

영문 초록

This paper investigates changing processes of new product development (NPD) systems. In order to continuously develop first-class products, world wide super-class products and hit products, R&D (Research & Development) must be competitive. Firms must achieve competitiveness in terms of quality and cost by launching new products. Most films focus on improving effectiveness and efficiency of NPD process. However, sometimes, they face to the critical challenge of transforming NPD processes entirely reflecting dramatic change of their core products. Transforming of NPD process is difficult in that it involves technological and organizational changes in marketing, R&D, Engineering and manufacturing systems. The purpose of this paper is to shed light on processes and factors affecting successful transformation of new product development systems. We present a case study on the changing processes of S company’s NPD process. S company has changed new product development systems successfully from a major IT equipment supplier to an automotive supplier. Empirical results show successful changes of 10 core NPD processes from understanding the market and customers process to after sales process. In case of transformation of NPD, adaption of attribute of business is crucial for success factors in the process innovation. This paper shows the bridging the gap between IT and automotive industrial dynamics and growth through adaption of two processes in the NPD.

목차

1. 서 론

2. 관련 연구 동향

3. 연구 모델 및 연구 방법론

4. 사례 연구

5. 결 론

References

키워드

New Product Development(NPD) Research and Development Competitiveness Management of Technology(MOT) Process Transformation Success Factors in NPD