소비자 특성이 커피와 차의 선택에 미치는 영향 - 수도권 소비자를 중심으로 -

• 영문명: The Effects of Consumers’ Characteristics on their Selection of Coffee and Tea
• 발행기관: 한국농촌지도학회
• 저자명: 남국현(Kuk Hyun Nam) 최영찬(Young Chan Choe) 김종철(Jong Cheol Kim)
• 간행물 정보: 『농촌지도와 개발』23권 2호, 135~144쪽, 전체 10쪽
• 주제분류: 농수해양 > 기타농수해양
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

This paper estimated how demographic characteristics, food selection preferences, daily physical activities, and food purchasing patterns of consumers affect the consumer choice to buy coffee and tea by analyzing the Consumer Panel data in 2014 using Multinomial logit model. The results are summarized as follows. First, factors such as age, income, employment status, and educational level were found to be statistically significant upon the impact analysis of consumers’ demographic characteristics. Second, the study showed that the first group of consumers drinking less coffee and tea had the highest interest in health, followed by the third group drinking less coffee and more tea, the second group more coffee and less tea, and the fourth group more coffee and tea. In addition, it was also found that the fourth group’s pattern to purchase more coffee and tea could be explained by consumers’ food consumption patterns.

목차

Abstract

1. 서론

2. 자료 및 분석방법

3. 분석결과

4. 결론

참고문헌

키워드

coffee tea consumption income multinomial logit