컨조인트 분석을 통한 새만금 관광개발 전략에 관한 연구

• 영문명: A Study on the Semangum Tourism Development Strategy Using Conjoint Analysis
• 발행기관: 한국농촌지도학회
• 저자명: 최흥규(Heung Kyu Choi)
• 간행물 정보: 『농촌지도와 개발』16권 3호, 615~641쪽, 전체 27쪽
• 주제분류: 농수해양 > 기타농수해양
• 파일형태: PDF
• 발행일자: 2009.09.30

영문 초록

This study aims to develop Semangum tourism package that can be most suitable for the tourist. The data were obtained by a survey carried out between August, 17 and August, 24, 2009 with a sample of latent tourist of Semangum. Conjoint analysis has been used to estimate the relative importance of attributes. Four main attributes and two or three attributes levels for each determinant were chosen for conjoint analysis. Eleven model package were made using fractional factorial design, and presented to the latent tourist, who were asked to reply in order of their like. Results show that the most important attributes for tourist were in order of cost, connected tourism, accommodation and report activity.

키워드

새만금 관광 Semangum tourism 관광개발 Tourism development 컨조인트 분석 Conjoint analysis