코퍼스분석을 이용한 크루즈관광브로셔의 콘텐츠 분석에 관한 연구

• 영문명: A Content analysis of the Cruise brochures by Corpus Linguistics
• 발행기관: 한국해양비즈니스학회
• 저자명: 김성국(Sung-kuk, Kim)
• 간행물 정보: 『해양비즈니스』제23호, 1~23쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.12.31

영문 초록

The purpose of this study is to examine the cruise brochures of World Wide Cruise by analyzing their contents. The material examined for this study was the specific region brochures which were published by major cruise lines. Corpus analysis can provide us with valuable information about linguistics features such as word-list, word-frequency, and distribution of words in the media. In order to present objective descriptions of the contents, Wordsmith tools 6.0 was utilized to analyze the characteristics of vocabularies which were included in the revised Cruise Line Brochure. The target corpus data consisted of 4 different Brochures, including 86,945 words. Through the use of corpus based analysis, the study showed frequency data of the words, type/token ratio (TTR), Keyness, and high-frequency words in comparison with the America National Travel Corpus as a reference data. The results of keywords revealed that cruise industry provides not only customers with travelling on a ship but also comfortable hotel services at the same time.

목차

Ⅰ. 서론

Ⅱ. 크루즈관광 광고언어 분석

Ⅲ. 코퍼스 연구방법론

Ⅳ. 크루즈관광브로셔 분석

Ⅴ. 결론

참고문헌

키워드

코퍼스 브로셔 크루즈관광 해양관광 내용분석법 Corpus brochure Cruise Tourism Marine Tourism content analysis