일제 시대 광고 카피의 연구

• 영문명: A Study on Advertisements in the Japanese Colonial Period
• 발행기관: 동덕여자대학교 인문과학연구소
• 저자명: 채완(Chae Wan)
• 간행물 정보: 『人文學硏究』第11輯, 5~27쪽, 전체 23쪽
• 주제분류: 인문학 > 기타인문학
• 파일형태: PDF
• 발행일자: 2005.02.28

영문 초록

Copy in advertisements shows the usages of language in daily life. That is the reason we are interested in studying copy. Japan's annexation of Korea from 1910 to 1945 had a great influence on Korean language. Its trace remains remarkably in the copy of that period. This paper compiled advertisements from newspapers in the Japanese Colonial Period and classified the style of copy according to the letter used in advertisements. After appearing first (1886. 2. 22. (한성주보)) in the Modernization Period, advertisements in newspaper greatly increased during the Japanese Colonial Period. Various letters are used in copy during that period : Hangeul (native Korean), Chinese characters (漢字), Kana (假名, Japanese letter), and Alphabet. Those letters are chosen according to the target of advertisement, because each class mainly uses different letters to communicate.

목차

1. 서론

2. 개화기 광고의 문자와 문체

3. 표기 문자에 따른 문체 유형

4. 타깃 설정과 문체의 선택

5. 결론

참고문헌

[ABSTRACT]