Multinational Lodging Firms’ Foreign Market Development Strategy

• 발행기관: 한국문화관광학회
• 저자명: Hong Jung-Hwa
• 간행물 정보: 『문화관광연구』제11권 제2호, 57~72쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.12.31

영문 초록

The purpose of this study is to investigate the determinants which influence the development strategy of multinational lodging firm. Once identified, an attempt was made to determine if there was any relationship which existed between these factors and development strategy choices. This effort was initially influenced by the transaction cost analysis(TCA) which insists firm chooses development strategy which minimize the all costs associated with its integration. Certain unique characteristics of multinational hotel business have been considered when selecting the variables for the empirical research. The empirical framework with eight variables was established and 130 multinational hotel developments were included in the sample and ordered logit model was used to analyzed the sample. The findings from the research included eight hypotheses that explain the relationships among the influential factors and development strategies in the multinational hotels. Although numerous factors appear to influence a company’s particular choice of development strategy in a given situation, uncertainty factors show the most significance.

목차

[ABSTRACT]

Ⅰ. Introduction

Ⅱ. Development Strategy Based on Transaction Cost Theory and Internationalization Theories

Ⅲ. Hypotheses Formulation

Ⅳ. Methodology

Ⅴ. Analysis

Ⅵ. Conclusions

References

키워드

Multinational Lodging Firm Development Strategy Transaction Cost Approach Uncertainty