The Motivation of the Strategic Alliance between Ports Using AHP

• 발행기관: 한국항해항만학회
• 저자명: So-Jung Kim Kook-Dong Lee Gun-Il Cho Dong-Keun Ryoo
• 간행물 정보: 『한국항해항만학회지』제33권 제7호, 483~490쪽, 전체 8쪽
• 주제분류: 공학 > 해양공학
• 파일형태: PDF
• 발행일자: 2009.09.30

영문 초록

In recent years, shipping and ports industries are faced with enormous changes like globalization, market liberalization and borderless businesses. To cope with this competitive environment, a certain form of cooperation among ports is necessary to provide high quality of services and lower costs to establish their market power against shipping companies. The purpose of thís study ís to identify the motivation of the strategic alliances between ports and demonstrate the level of importance using Analytic Hierarchy Process( AHP) Among four motívatíons of the strategic alliances which are strategic motivation, economic motivation， operational motíαtín and marketing motivation, economic motívatíon ís the most important factor for ports alliances than other factors πlí ís because economic motivation among strategic alliances allow ports in the same，71e market to rationalize supply and demand, thus avoiding unnecessary over-supply and over-competition and also can reduce service costs by using comparative advantages of each partner which make costs cheaper.

목차

1. Introduction

2. Theory of the strategic alliance

3. The case analysis of the strategic alliance inthe port industry

4. AHP method and a hierarchic structure model

5. Result of AHP analysis

6. Conclusion

키워드

Strategic Alliance Alliance Motivation AHP Port Alliance