차소비자의 다식 인지도와 선호도 연구

• 영문명: A Study on Perceptions and Preferences for Dasik of Tea Customers
• 발행기관: 한국차학회
• 저자명: 김경희(Kyung-Hee Kim) 한영숙(Young-Sook Han)
• 간행물 정보: 『한국차학회지』제15권 제3호, 45~57쪽, 전체 13쪽
• 주제분류: 농수해양 > 기타농수해양
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

This study has been subjected to improve the accessibility of the public to Dasik and find the way of merchandising it by investigating the statistical characteristics, perceptions and preferences on Dasik. For accomplishing this purpose, survey was conducted for tea customers in metropolitan area with self-administered questionnaires. The researcher used a total of 243 copies of questionnaires as the analysis data. The data was analyzed using SPSS 15.0. The result of the research was as follows. The perceptions of Dasik was shown statistically difference in age. As for the preferences of Dasik, nut products was preferred most. According to the results, some merchandising strategies of Dasik were suggested.

목차

Abstract

서론

이론적 배경

연구방법

연구결과

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감사의 글

참고문헌

키워드

Dasik tea customer perception and preference