A Study on Factors Influencing on the Performance of Strategic Alliance between on Internet Shopping Mall and Third Party Logistics

• 영문명: A Study on Factors Influencing on the Performance of Strategic Alliance between on Internet Shopping Mall and Third Party Logistics
• 발행기관: 한국산업경영학회
• 저자명: Chang Myung-Hee(장명희) Lee Chang-Gi(이창기) 주재훈, 朴俊澈
• 간행물 정보: 『한국산업경영학회 발표논문집』2003년도 하계 국제학술대회 발표논문집, 381~405쪽, 전체 25쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2003.08.01

영문 초록

  This study is intended to examine how strategic nature of the alliance, characteristics of input resource, communication activities and partner"s attitude will affect the performance of strategic alliance between internet shopping mall and the third party logistics. The variables affecting the performance of strategic alliance between internet shopping mall and the third party logistics produced the result to prove what I intend to suggest in this study, in verifying seven hypotheses such as asset specificity, complementation of resource, quality of communication, share of information, trust, commitment, and opportunity. This study suggests as follows; First, it applies strategic alliance of the third party logistics and introduces referential information to the related researchers. Second, as it provides internet shopping mall using the third party logistics with an opportunity to introduce complementary measures like strategic alliance for uncontrollable logistics outsourcing. Third, it suggests successful examples of strategic alliance for logistics service, which is one of the most crucial part for customers, and tried to make quantize on them by conducting empirical analysis.

목차

Abstract
Ⅰ. 서론
Ⅱ. 인터넷쇼핑몰과 제 3자 물류와의 전략적 제휴 성과
Ⅲ. 연구의 설계
Ⅳ. 실증분석
Ⅴ. 결론
참고문헌

키워드

Third Party Logistics Strategic Alliance Internet Shopping Mall