(주)풍산 주화용 소전비즈니스의 국제경쟁력 성공사례

• 영문명: A Case study on the International Competitive Advantage of Coin Blanks of Poongsan Corporation.
• 발행기관: 한국상품학회
• 저자명: 김학윤(Kim Hak-yoon) 이호배(Lee Ho-bae) 이용학(Lee Yong-hak)
• 간행물 정보: 『상품학연구』제23권 제1호, 151~175쪽, 전체 25쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2005.04.01

영문 초록

Poongsan is forging a higher global standard in the coin blanks industry. The worldwide demand for Poongsan's extensive line of coin products rests on the Poosan's consistent, superior value. Poongsan's coin blanks maintain excellent condition while in circulation as coins because its best technology, service, and experience are embedded in each piece. The factors of Poosan's international competitive advantage in coin blanks business as follows; First, Poongsan's fully integrated production facilities feature numerous quality control components, including its state-of-the-art melting and casting equipment and Auto Gauge Controller System. Precision cameras and laser technology enable Poongsan to evaluate each coin blank for weight, surface control, and strip thickness. Second, acquiring the best raw materials and deploying the best technology is a good start in making high-quality products, Poonsan offers "just in time delivery" as part of a comprehensive customer service initiative. Third, Poonsan's seamless processing from raw materials to finished products is a direct outgrowth of Poongsan's steadfast commitment to quality in every stage of production. Fourth, Poonsan's solid relationships and special agreements with world-renowned mints provide a fully integrated range of precious coin services from manufacturing blanks to minting. Finally, Poongsan possesses a unique capacity to offer coin blanks in a variety of alloys, shapes, and coinage composites to customers worldwide.

목차

Ⅰ. 풍산의 설립과 성장

Ⅱ. (주)풍산의 소전비즈니스

Ⅲ. (주)풍산 소전비즈니스의 국제경쟁력 평가

Ⅳ. 향후 시장전망과 풍산의 수출전략

Ⅴ. 맺음말

참고문헌

Summary