Enhancing Sustainable Performance in Thai Banking: The Role of Fintech, G r een Finance, a nd D igital T r ansfor mation

• 발행기관: People & Global Business Association
• 저자명: Rawin Vongurai
• 간행물 정보: 『Global Business and Finance Review』Vol.30 No.11, 78~91쪽, 전체 14쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2025.11.30

국문 초록

Purpose: This study investigates how technology characteristics, task-technology fit, fintech adoption, green finance, and digital transformation influence sustainable performance within the Thai banking sector. Specifically, it examines the interrelationships among technology characteristics, task characteristics, task-technology fit, fintech adoption, green finance, digital transformation, and sustainable performance. Design/methodology/approach: Data were collected from 425 professionals across Thailand’s banking sector, including executives, IT managers, fintech experts, sustainability officers, and financial analysts. A multi-step sampling strategy—integrating purposive, quota, and convenience sampling—ensured relevance and representativeness. A pilot study assessed content validity and reliability of the survey instrument. Structural Equation Modeling (SEM) was employed to analyze the conceptual framework and test the proposed hypotheses. Findings: Technology characteristics significantly affect task-technology fit (β = 0.623, t = 9.509), whereas task characteristics do not (β = 0.026, t = 0.555). Task-technology fit significantly affects fintech adoption (β = 0.258, t = 4.717), although fintech adoption does not significantly affect sustainable performance (β = 0.061, t = 1.078). Conversely, green finance (β = 0.294, t = 4.883) and digital transformation (β = 0.166, t = 2.740) have notable effects on sustainable performance. Research limitations/implications: The study's cross-sectional design and reliance on self-reported data may limit causal inference and introduce response bias. Future research should consider longitudinal approaches or qualitative validation to deepen understanding. The findings may be context-specific and not fully generalizable beyond Thailand’s banking landscape. Originality/value: This research adds to the growing body of literature on sustainable finance by integrating fintech, digital transformation, and green finance into a unified model. It offers practical insights for Thai banking institutions seeking to align technological innovation with long-term sustainability goals.

목차

I. Introduction

II. Literature Review

III. Methodology

IV. Findings

V. Discussion

VI. Conclusion

VII. Limitations and Future Research

References

키워드

Task-Technology Fit Fintech Adoption Green Finance Digital Transformation Sustainable Performance