푸드 업사이클링 소비자의 인구통계학적 특성 차이 분석: 지각된 위험이 소비자 의사결정에 미치는 영향

• 영문명: The differences in demographic factors of food upcycling consumers: The influence of perceived risks on consumers’ decision making
• 발행기관: 한국프랜차이즈경영학회
• 저자명: 이순필(Sunpil LEE) 황진수(Jinsoo HWANG)
• 간행물 정보: 『한국프랜차이즈경영연구』제16권 제1호, 1~17쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2025.03.30

국문 초록

Purpose: This study investigates the causal relationship study between seven sub-dimensions of perceived risk(quality risk, psychological risk, health risk, financial risk, environmental risk, time-loss risk, and social risk) and behavioral intentions in the context of food upcycling. Furthermore, this study analyzes the differences in perceived risk based on the respondents’ demographic factors. Research design, data, and methodology: As food upcycling products have yet to achieve widespread adoption, this study collected data from potential consumers through a professional online survey company in South Korea. The empirical analysis was conducted using SPSS 25.0 and AMOS 21.0 software, and differences based on demographic factors were analyzed through t-tests, One-way ANOVA, and post hoc LSD pairwise comparisons. Result: The results of this study indicated that three dimensions of perceived risk(health risk, financial risk, and social risk) negatively affect behavioral intentions. In addition, the results indicated that differences in seven sub-dimensions of perceived risk were found in demographic factors, such as gender, age, and marital status. Conclusions: The findings of this study are expected to contribute to the theoretical expansion of food upcycling and provide practical marketing implications for popularization for food upcycling products.

목차

1. Introduction

2. Literature Review

3. Methodology

4. Data Analysis

5. Conclusions and Implications

6. Limitations and Future Research Work

References

키워드

푸드 업사이클링 지각된 위험 이론 행동의도 인구통계학적 특성 Food upcycling Perceived risk theory Behavioral intentions Demographic factors