저탄소제품 인증 식품의 소비가치, 태도, 구매행동의 구조관계 분석

• 영문명: A Structural Relationship among Consumer Value, Attitude, and Purchase Behavior for the Low-Carb on P roduct C ertified F oods
• 발행기관: 한국농촌지도학회
• 저자명: 조경준(Gyeong-Jun Jo) 송경환(Kyung-Hwan Song) 엄지범(Ji-Bum Um)
• 간행물 정보: 『농촌지도와 개발』32권 3호, 151~163쪽, 전체 13쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2025.09.30

국문 초록

This study aims to examine the structural relationships among consumer values, attitudes, and purchase behaviors toward foods with the Low-Carbon Product Certification focusing on the Value-Attitude-Behavior (VAB) model. Data were collected from 300 consumers aged 20 years or older through a survey conducted from August 5 to August 11, 2025. The results show that functional, ethical, exploratory, and emotional values significantly influence attitudes, while ethical value directly affects purchase behavior. Mediation analysis further indicates that functional and emotional values indirectly influence purchase behavior through attitudes, and ethical value exerts a stronger effect via attitudes. These findings suggest that strengthening ethical values and fostering positive attitudes are critical to promoting the consumption of Low-Carbon Product Certified foods.

목차

1. 서론

2. 이론적 배경

3. 연구방법

4. 연구 결과

5. 결론

참고문헌

키워드

저탄소제품 인증 식품 VAB이론 소비가치 구매행동 low-carbon product certified food VAB theory consumption values purchase behavior

참고문헌

• 브랜드디자인학연구
• 코칭능력개발지
• 한국전과정평가학회지
• 한국건축시공학회지
• 농촌지도와 개발
• 호텔관광연구
• 국제회계 연구
• 한국조리학회지
• 세무회계연구
• 호텔리조트연구
• 호텔관광연구
• 소비문화연구
• 고객만족경영 연구
• 경영컨설팅연구
• 여가관광연구
• 외식경영연구
• 한국스포츠학회지
• 무예연구
• 국제회계연구
• 한국생활과학회지
• 한국식생활문화학회지
• 한국외식산업학회지
• 대한건축학회연합논문집
• MICE관광연구
• 한국조리학회지
• 농촌지도와 개발
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