The Determinants of Public Trust in Business as an Agent of Social Change: Empirical Evidence from South Korea

• 발행기관: 한국학술연구원
• 저자명: Dae-Wook Kim
• 간행물 정보: 『Korea Observer』Vol 56, No 3, 473~499쪽, 전체 27쪽
• 주제분류: 사회과학 > 정치외교학
• 파일형태: PDF
• 발행일자: 2025.09.30

국문 초록

The COVID-19 pandemic has showcased businesses' potential in addressing societal issues, with public opinion surveys showing sizable approval. This study uses South Korean survey data to explore elements fostering public trust in businesses as agents of social change, a notable context due to its historically anti-business sentiments. Applying Mayer's organizational trust model, the study formulates a framework to investigate public trust in business societal engagements and empirically examines potential determinants. The results show that ability and integrity positively influence trust in businesses. However, the risk factor is negatively significant, and the interaction of risk and ability factors also negatively affects corporate trust. By identifying these key factors and elucidating the complex dynamics between different trust dimensions and potential risk, this research makes an important contribution to the growing discourse on the relationship between business and society.

목차

Ⅰ. Introduction

Ⅱ. Theoretical Analysis and Hypothesis Development

Ⅲ. Data and Methods

Ⅳ. E m pirical A nalysis

Ⅴ. Conclusion

References

키워드

Business and society Business-driven social change the COVID-19 pandemic organizational trust public trust in business