국내 브랜드별 헤어 케어 제품 디자인 이미지 특성 및 트렌드 동향 분석

• 영문명: Analysis of Characteristics and Trends in Hair Care Product Design by Domestic Brands
• 발행기관: 한국인체미용예술학회
• 저자명: 김소현(So-Hyeon Kim) 이정현(Jeong-Hyun Lee)
• 간행물 정보: 『한국인체미용예술학회지』제26권 제2호, 219~238쪽, 전체 20쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2025.06.20

국문 초록

Product design images go beyond mere appearance, visually expressing a company’s values and philosophy while strengthening emotional connections with consumers. As income levels rise and digital technology advances, consumers demand high standards in design, quality, and user experience. This study analyzes the design images of domestic hair care brands, focusing on Amorepacific and LG Household & Health Care. Amorepacific emphasizes premium salon care, trendiness, and sustainability, whereas LG Household & Health Care highlights naturalism and family-friendly values with a practical and eco-friendly brand image. Recent consumer trends show a shift towards functional enhancement and eco-conscious consumption, with key themes such as mild acidity, vegan certification, cruelty-free practices, and silicone-free formulations. Brands are enhancing emotional storytelling strategies to increase consumer preference and competitiveness. This study aims to contribute to industry development and effective brand strategy formulation by analyzing differentiation strategies in the hair care sector.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과 및 고찰

Ⅴ. 결론

참고문헌

키워드

헤어 헤어케어 제춤 브랜드 이미지 Hair Hair care Product Brand Image