20~50대 여성의 색조화장품 사용 태도가 외모 만족도를 매개로 외모 인식과 구매 의도에 미치는 영향

• 영문명: Effects of the Attitude of Women in Their 20s and 50s to Use Color Cosmetics on Their Appearance Perception and Purchase Intention Through Appearance Satisfaction
• 발행기관: 한국인체미용예술학회
• 저자명: 전지현(Ji-Hyun Jeon) 배승희(Seunghee Bae)
• 간행물 정보: 『한국인체미용예술학회지』제26권 제2호, 137~152쪽, 전체 16쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2025.06.20

국문 초록

In modern society, the role of color cosmetics has become increasingly important due to the active participation of women in social activities and their growing interest in appearance. This study aimed to empirically examine how women’s attitudes toward using color cosmetics influence their appearance perception and purchase intention, with appearance satisfaction serving as a mediating factor. A survey was conducted among 306 women aged 20 to 50 residing in the Seoul metropolitan area. Data were analyzed using SPSS and AMOS version 26.0, and confirmatory factor analysis (CFA) and structural equation modeling (SEM) were employed. The findings revealed that a positive attitude toward using color cosmetics significantly affects appearance perception, appearance satisfaction, and purchase intention. Moreover, appearance satisfaction was found to have a significant influence on all related variables.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구 결과 및 고찰

Ⅴ. 결론 및 제언

참고문헌

키워드

색조화장품 사용태도 외모인식 외모만족도 구매의도 Color cosmetics Usage attitude Appearance perception Appearance satisfaction Purchase intention