일본 중소기업의 건강경영(HPM) 촉진: 생명보험회사의 역할과 전략적 참여

• 영문명: Promoting Health and Productivity Management (HPM) Among SMEs in Japan: The Role of Life Insurance Companies and Strategic Engagement
• 발행기관: 한일경상학회
• 저자명: オンゾ, ミホ(Miho Onzo)
• 간행물 정보: 『한일경상논집』제108권, 91~106쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2025.08.30

국문 초록

Purpose: This study examines the emerging roles and strategic approaches of life insurance companies in promoting the dissemination of Health and Productivity Management (HPM) among small and medium-sized enterprises (SMEs) in Japan. Specifically, it clarifies the current status and challenges of HPM adoption in SMEs and proposes effective support strategies grounded in insights from behavioral science. Research Design, Data, and Methodology: The analysis was based on a two-phase interview survey. The participants included SME managers, HPM promotion officers from life insurance companies, and representatives from neutral support organizations. Interviews were conducted online and in person. The collected responses were systematically categorized and analyzed to identify the current conditions and multifaceted challenges involved in promoting HPM. Results: The findings reveal that life insurance companies are being called upon to shift from their traditional sales-centered business models toward a more proactive role as facilitators of HPM. Moreover, communication strategies grounded in behavioral economics, psychology, and sociology are effective in encouraging SME managers to consider and adopt HPM. Implications: Life insurance companies should not view HPM support merely as a means of promoting insurance sales but as a strategic initiative to contribute to the long-term sustainability and growth of SMEs. To achieve this, it is essential to establish a comprehensive support framework in collaboration with government agencies, local authorities, and chambers of commerce.

목차

1. Introduction

2. Review of HPM Literature

3. Current Status of HPM in Japan

4. C h allenges t o th e Dissemination o f Health and Productivity Management (HPM) among SMEs

5. Current Status and Challenges in Promoting HPM by Life Insurance Companies

6. Analysis of Challenges in Promoting HPM Based on Interview Surveys

7. New Approach es and C h allenges for P romoting Health and Productivity Management(HPM)

8. Conclusion

References

키워드

Health and Productivity Management (HPM) Small and Medium-Sized Enterprises (SMEs) Life Insurance Companies Behavioral Economics Psychology Sociology

참고문헌

• EPPI-Centre, Social Science Research Unit, Institute of Education, University of London
• Health Economics
• Journal of the European Economic Association
• Geneva Papers on Risk and Insurance - Issues and Practice
• Journal of Occupational and Environmental Medicine
• American Psychologist
• The Journal of Risk and Insurance
• JILI Journal
• The Korean-Japanese Journal of Economics & Management Studies
• The Korean-Japanese Journal of Economics & Management Studies
• Econometrica
• Scandinavian Journal of Work, Environment & Health
• Japanese Journal of Psychosomatic Medicine
• The Korean-Japanese Journal of Economics & Management Studies
• Journal of occupational and environmental medicine
• The Japanese Journal of Labour Studies
• Seikatsu Fukushi Kenkyu
• Journal of Insurance Science
• Study of Non-Life Insurance
• Journal of Household Economics
• Psychological Review
• Journal of Insurance Science