文旅融合视域下中国民乐类非遗项目的艺术管理研究

• 영문명: Research on Art Management of Chinese Traditional Music Intangible Cultural Her itage Projects in the Context of Culture-Tourism Integration
• 발행기관: 대한중국학회
• 저자명: 于雯(Wen Yu)
• 간행물 정보: 『중국학(구중국어문론집)』第91輯, 551~568쪽, 전체 18쪽
• 주제분류: 인문학 > 기타인문학
• 파일형태: PDF
• 발행일자: 2025.06.30

국문 초록

Against the backdrop of culture-tourism integration, this thesis investigates the art management of Chinese traditional music intangible cultural heritage (ICH) projects. Through comprehensive literature review and in-depth case analyses, it constructs a theoretical framework and explores practical development models. Findings reveal that Chinese traditional music ICH has demonstrated diversified development in culture-tourism integration. By leveraging tourist destinations and modern technologies, it has expanded its audience reach and cultural appeal. However, challenges persist, including over-commercialization, talent shortages, and the dilemma of balancing inheritance and innovation. Based on art management theories, this study proposes optimization strategies: content planning that integrates cultural essence with market demands, brand promotion via new media and cross-border collaboration, and a collaborative governance model involving governments, enterprises, universities, and inheritors. In conclusion, culture-tourism integration presents new opportunities for heritage development, and art management can enhance its market viability. Yet, sustained efforts are needed in institutional improvement, talent cultivation, and sustainable development to address the challenges of commercialization.

영문 초록

本论文聚焦文旅融合背景下中国民乐类非遗项目的艺术管理问题，通过文献分析与案 例研究，探讨民乐类非遗在文旅融合中的发展现状、面临挑战，提出基于艺术管理理论的 内容策划、品牌传播、管理机制优化路径。研究表明，文旅融合为民乐类非遗传承与发展 提供新契机，艺术管理可有效推动其活化利用与市场传播，但仍需完善制度、加强人才培养，以应对商业化等问题。

목차

1. 绪论

2 .理论基础与相关研究述评

3. 中国民乐类非遗项目在文旅融合中的发展现状与挑战

4. 民乐类非遗项目的田野调查

5. 结论

参考文献

키워드

문화와 관광 융합 민족 음악 무형 문화 유산 예술 경영 무형문화 유산 문화 관광 Integration of culture and tourism Cultural heritage of traditional music Art management The inheritance of intangible cultural heritage Cultural tourism 文旅融合 民乐类非遗 艺术管理 非遗传承 文化旅游

참고문헌

• 文化艺术出版社
• 中国文联出版社
• 上海音乐出版社
• Channel View Publications Ltd
• 중국학
• 中国学
• 民族艺术
• 中外文化交流
• 国际公关
• 同济大学学报
• 旅游论坛
• 中国文化遗产
• 旅游学刊
• 当代江西
• 艺术生活-福州大学学报(艺术版)
• 武汉社会科学
• 旅游学刊
• 四川旅游学院学报
• 文化遗产
• 上海交通大学学报
• 中国民族博览
• 鄂州大学学报
• 天津音乐学院
• 今古文创
• 中央音乐学院学报
• 博物馆
• 中国城市经济
• 山西财经大学学报
• 安徽科技报
• 苏州工艺美术职业技术学院学报
• 旅游与摄影
• 民族音乐
• 商业经济
• 嘉应文学
• 成都师范学院学报
• 南宁师范大学学报
• 旅游纵览
• 中国非物质文化遗产
• 戏友
• 中国音乐
• 黑龙江民族丛刊
• 浙江大学学报(人文社会科学版)