호텔의 ESG 경영이 기업이미지 및 고객충성도에 미치는 영향에 관한 연구

• 영문명: A Study on the Impact of ESG Management on Corporate Image and Customer Loyalty in the Hotel Industry
• 발행기관: 한국해양관광학회
• 저자명: 박재연(Jae-Yeon Park)
• 간행물 정보: 『해양관광연구』제18권 제2호, 257~274쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2025.06.30

국문 초록

This study investigates the impact of ESG management activities on corporate image and customer loyalty within hotel companies. The findings indicate that social factors of ESG exert a significant positive influence on both corporate image and customer loyalty. Corporate image plays a pivotal role in shaping customer loyalty by fostering trust, emotional attachment, and positive psychological associations. Social responsibility initiatives—such as community engagement, employee welfare, and ethical management—enhance the perception of hotel companies as trustworthy and value-driven organizations. These improvements in corporate image strengthen customers’ emotional bonds and trust, which in turn encourage repeated patronage and voluntary recommendations. Consequently, integrating ESG practices strategically into hotel management not only builds a favorable corporate image but also contributes to the sustained growth and deepening of customer loyalty, highlighting its importance for long-term competitive advantage in the hospitality industry.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론과 제언

참고문헌

키워드

ESG 경영 기업이미지 고객충성도 ESG Management Corporate Image Customer Loyalty