음악플랫폼 사용자 유형에 따른 음악공연 선호도 분석: 수도권 대학생을 중심으로

• 영문명: Analysis of Preferences for Live Music Performance According to User Type of Digital Music Platform: Focusing on Univ. Students in Seoul Metro Area
• 발행기관: 한국해양관광학회
• 저자명: 이영주(Young-Joo Lee)
• 간행물 정보: 『해양관광연구』제18권 제2호, 163~178쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2025.06.30

국문 초록

The purpose of this study was to investigate the phenomenon in which the paradigm of consumption changes to listening to live performances in the Pop Music Industry representing Korean cultural contents. Targeting University students living in the Seoul metropolitan area who are most actively participating in concerts and music festivals were surveyed according to the characteristics of each music genre. After coding with an implication matrix using Means-End Chain theory and Laddering Techniques, which are mixed research methods mainly used to understand how consumers' ultimate pursuit value is linked to products used in the marketing field, the results were derived as a value hierarchy. Through the results of this study, it is hoped that these findings will provide significant assistant in the music industry such as concerts and music festivals.

목차

Ⅰ. Introduction

Ⅱ. Literature Review

Ⅲ. Research Design and Data Collection

Ⅳ. Results

Ⅴ. Conclusion

References

키워드

음원스트리밍 음원플랫폼 콘서트 음악축제 수단-목적 사슬 이론 Music Streaming Digital Music Platform Concert Music Festivals Means-End Chains