AHP 분석를 활용한 지속가능한 농촌관광 커뮤니티 비즈니스 성공요소 - SLEN모델을 기반으로

• 영문명: A Successful Factors of Sustainable Rural Tourism Community Business Using AHP Analysis : Focusing on the SLEN Model
• 발행기관: 한국농촌지도학회
• 저자명: 전지영(Ji-Young Jon) 나주몽(Ju-Mong Na) 남윤희(Yum-Hee Nam)
• 간행물 정보: 『농촌지도와 개발』32권 2호, 69~83쪽, 전체 15쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2025.06.30

국문 초록

This study aims to identify the importance of success factors in rural tourism community business. Community business, which allows local residents to solve their problems and generate profits, is an important area in maintaining local communities. Therefore sustainability and self-reliance must be guaranteed. Research model was set up based on the SLEN(Sustainable Local Enterprise Networks) presented by Wheeler.et al. in 2005. Evaluation items of SLEN model were derived based on previous research. A hierarchy model for AHP analysis was set up, and 20 experts surveyed to derive the importance of success factors in rural tourism community business. As a result, experts evaluated resident participation and leadership were the most important factors. This study contribute to the successful establishment of a sustainable community business and suggest implications for government support policies in the field of rural tourism community business.

목차

1. 서론

2. 이론적 배경 및 선행연구

3. 연구방법

4. AHP 분석결과

5. 결론

참고문헌

키워드

커뮤니티 비즈니스 농촌관광 SLEN AHP Community business Rural tourism