도시의 지각된 가치가 행동의도에 미치는 영향: 자아-도시 일치성과 사회적 연결감의 매개효과를 중심으로

• 영문명: A Study on the Impact of Perceived Value of a City on Behavioral Intentions: Focusing on the Mediating Effects of Self-City Congruence and Social Connectedness
• 발행기관: 강원대학교 경영경제연구소
• 저자명: 최승민(Seung-Min Choi) 최지은(Ji-Eun Choi)
• 간행물 정보: 『아태비즈니스연구』제16권 제2호, 177~205쪽, 전체 29쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2025.06.30

국문 초록

Purpose - This study sought to identify research concepts that constitute perceived urban value among residents and analyze these concepts to establish a significant relationship with behavioral intentions (such as word-of-mouth intention and settlement intention). Additionally, the study verified the positive mediating effects of social connectedness and self-city congruence. Design/Methodology/Approach - This study conducted survey. Exploratory Factor Analysis (EFA) and Multiple Regression Analysis were employed to analyze the data. Findings - The analysis results indicated that perceived urban value had an overall positive effect on settlement intention and word-of-mouth intention, with social connectedness and self-city congruence mediating these effects. Research Implications and Limitations - The findings contribute meaningful academic and practical implications for urban marketing by positioning cities as consumer spaces and competitive markets and analyzing the relationship between perceived urban value and related variables.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 가설 제안

Ⅳ. 연구 방법

Ⅴ. 분석결과

Ⅵ. 결론

References

키워드

Perceived Value of a City Social Connectedness Self-City Congruence Word-of-Mouth Intention Settlement Intention