국립묘지 문화공원화 담론과 방안에 대한 사례연구: 국립5·18민주묘지 사례와 소비자구성주의 스토리텔링 활용을 통한 재정자립형 모델을 중심으로

• 영문명: A Case Study on the Discourse and Method of the National Cemetery as a Cultural Park: Focusing on the Case of the National May 18 Democratic Cemetery and the Financial Independence Model through the Use of Consumer Constructivism Storytelling
• 발행기관: 조선대학교 민주평화연구원
• 저자명: 신회섭(Hoe seop Shin)
• 간행물 정보: 『민주평화연구』제8권 제1호, 1~34쪽, 전체 34쪽
• 주제분류: 인문학 > 역사학
• 파일형태: PDF
• 발행일자: 2025.06.30

국문 초록

This study explores a strategic model for transforming the May 18 National Democratic Cemetery into a storytelling-based cultural park by applying a consumer-constructed narrative marketing framework. Traditionally, South Korean national cemeteries have been designed around hierarchical spatial structures and state-led memorial practices. However, the cemetery holds unique historical and emotional attributes, where the living and the deceased coexist within a shared commemorative context. In this light, the site demands a new design paradigm that enables visitors not only to receive historical knowledge but also to reconstruct collective memories through personalized narrative experiences. Building upon the narrative theory of Woodside, Escalas, and Hirschman, this study proposes a four-stage emotional storytelling model—prequel, imbalance, resolution, and storytelling—as a conceptual framework for spatial design, visitor flow, and content development. The proposed model emphasizes emotional immersion, self-reflection, and narrative co-creation by visitors as active memory agents. The research critically analyzes existing spatial arrangements and policy documents, including the 2022 state-commissioned development report, and identifies limitations in emotion-driven content, consumer participation, and shared narrative platforms. As an alternative, a new strategy model (Model A) is presented, focusing on affective scene segmentation, participatory content zones, and digital memory sharing platforms. Ultimately, this paper argues that the cultural parkification of the May 18 National Democratic Cemetery should go beyond aesthetic redesign and policy formalism. Instead, it should function as an emotionally resonant storytelling platform that enables citizens to co-construct and circulate narratives of democracy, sacrifice, and community. The proposed model provides a theoretical and practical foundation for reconfiguring memorial sites as dynamic emotional communities and living memory ecosystems.

목차

Ⅰ. 서론

Ⅱ. 국립묘지 문화공원화 담론과 소비자 스토리텔링 이론

Ⅲ. 국립5·18민주묘지의 공간 특성과 문화공원화 실태

Ⅳ. 국립5·18민주묘지 문화공원화 관련 문헌

Ⅴ. 소비자구성주의 마케팅 이론의 적용 가능성과 전략모델

Ⅵ. 국립5·18민주묘지 문화공원화 방안

Ⅶ. 결론

참고문헌

키워드

국립5·18민주묘지 스토리텔링 마케팅 소비자 내러티브 문화공원 기억 생태계 May 18 National Democratic Cemetery storytelling marketing consumer narrative cultural park memory ecosystems