대만 남투현 차문화의 지역성 및 차산업 발전 전략에 관한 연구

• 영문명: A Study on the Locality of Tea Culture and Industrial Development Strategies in Nantou County, Taiwan
• 발행기관: 조선대학교 국제문화연구원
• 저자명: 최은희(Eunhee Choi)
• 간행물 정보: 『국제문화연구』Vol.18 No.1, 27~44쪽, 전체 18쪽
• 주제분류: 인문학 > 기타인문학
• 파일형태: PDF
• 발행일자: 2025.06.30

국문 초록

This study explores the locality of tea culture in Nantou County, Taiwan, and analyzes strategic approaches for industrial development in the region. As Taiwan’s largest tea-producing area, Nantou has developed a distinctive cultural identity through high-mountain oolong teas, traditional tea rituals, and regional branding efforts. Drawing on recent Taiwanese and Chinese literature, the research investigates how tea culture has become integrated with regional development, cultural tourism, and branding mechanisms. Specific attention is paid to the institutionalization of geographical indication systems, the rise of tea-themed cultural events, and the role of government and cooperatives in promoting quality and market differentiation. The study aims to provide a comprehensive framework for understanding the cultural-economic value of tea in the region and to identify sustainable strategies for regional tea industries in East Asia. By focusing on Nantou’s cultural resources and local production practices, the paper highlights the importance of integrating cultural authenticity and industrial innovation in tea-based regional development.

목차

Ⅰ. 서론

Ⅱ. 남투현 차문화의 지역성

Ⅲ. 남투현 차산업의 발전 전략

Ⅳ. 대만 차산업의 문화경제적 시사점

Ⅴ. 결론

참고문헌

키워드

남투현 차문화 고산차 지역성 차산업 발전 전략 Nantou county tea culture high-mountain tea locality tea industry development strategy