A Literature Review on the International Dissemination of Chinese-Made Games

• 영문명: 中国自制游戏的对外传播研究文献综述
• 발행기관: Korea Institute for Humanities and Social Sciences
• 저자명: LI Peng HUANG Hongtao SUN Dongming
• 간행물 정보: 『Journal of Global Arts Studies (JGAS)』Vol.3, No.2, 47~56쪽, 전체 10쪽
• 주제분류: 인문학 > 기타인문학
• 파일형태: PDF
• 발행일자: 2025.06.30

국문 초록

[Background]With the advancement of digital technology, Chinese-made games have been playing an increasingly significant role in global cultural dissemination. [Objective]This paper reviews studies in Chinese academic journals regarding the international dissemination of Chinese games, specifically electronic games also known as video games. It examines the developmental trends in the global distribution of Chinese games and explores Chinese cultural elements embedded within the game content. [Methods]By synthesizing studies on the strategies and approaches employed in the“going global” process of Chinese games, this review examines the challenges encountered during localization in foreign markets and the countermeasures proposed by Chinese scholars. [Results]The study finds that as a new channel for China’s international cultural communication, Chinese-made games demonstrate clear growth momentum and diverse dissemination strategies. However, they also face a series of common challenges. [Conclusion]The research highlights the positive development trajectory of Chinese games abroad and their potential as a new medium for exporting China’s cultural“soft power”The systematic strategies proposed by scholars provide valuable theoretical insights for industry practices.

영문 초록

【背景】中国游戏随着数字化技术的革新而在全球文化传播中扮演着日趋重要的角色。 【目的】本文旨在综述中国期刊中关于中国游戏（仅含电子游戏，或称视频游戏）的对外传播的研究。包含中国游戏对外传播的发展态势、游戏内容中所负载的中国文化元素。 【方法】通过综述中国游戏在“出海”过程中的传播手段与策略研究，在深入他国环境进行本土化的过程中遇到的困境，以及中国学者针对困境提出的应对之策。 【结果】研究发现，在对外传播方面，作为中国文化国际传播新载体，中国游戏出海发展态势明确，传播策略多元，但是同时也面临一系列共性困境。 【结论】研究清晰呈现了中国游戏出海的积极发展态势及其作为中国文化“软实力”输出新载体的潜力。学者们提出的系统性应对策略，为游戏产业实践提供了重要的理论参考。

목차

1 引言

2 中国境内研发游戏的对外传播现状研究

3 中国境内研发游戏的对外传播手段研究

4 中国游戏对外传播的困境及对策研究

5 结论

参考文献

키워드

Chinese-made Games International Communication Game Globalization Online Games 中国游戏；国际传播；游戏出海；网络游戏