解构与重建：生成式AI 介入下的大学生媒介素养教育动态机制构建——以网络与新媒体专业为例

• 영문명: Deconstruction and Reconstruction: Constructing a Dynamic Mechanism of Media Literacy Education for College Students under the Intervention of Generative AI: The Case of Internet and New Media Majors
• 발행기관: YIXIN 출판사
• 저자명: Ma Xiaoxia
• 간행물 정보: 『Education Reform and Teaching Research』Vol.2 No.3, 31~37쪽, 전체 7쪽
• 주제분류: 사회과학 > 교육학
• 파일형태: PDF
• 발행일자: 2025.05.31

국문 초록

The rapid development of generative AI technology is reconfiguring the media ecology and posing new challenges to media literacy education for college students. This paper takes network and new media majors as the research object, and explores the dynamic mechanism construction path of media literacy education under the intervention of generative AI. It is found that generative AI has a double effect: on the one hand, the intervention of generative AI technology makes the coexistence of explicit efficiency enhancement and implicit technological dependence, and on the other hand, the paradigm clash of media literacy education practice, and the tear between the traditional framework and technological logic. In this paper, we propose a three-dimensional strategy based on the theoretical perspective of cross-fertilization of the philosophy of technology and the discipline of education: at the level of goal reconstruction, we establish a trinity system of “technological literacy —critical thinking—ethical awareness”; at the level of curriculum design, we construct a laddering framework of “basic operation—technological reflection—collaborative innovation”; and at the level of curriculum design, we establish a laddering framework of “basic operation—technological reflection—collaborative innovation”. At the level of curriculum design, a stepped framework of “basic operation-technical reflection-co-innovation” is constructed; at the level of safeguard mechanism, synergistic governance of “universities — government — enterprises” is promoted, and resource integration and ethical review are strengthened. The study emphasizes that media literacy education for college students needs to seek a dynamic balance between technological empowerment and humanistic values. Through institutional innovation and technological criticism, we can reshape the cognitive ability of university students’ subjectivity and ethical consciousness.

영문 초록

生成式人工智能技术的快速发展正在重构媒介生态，对大学生媒介素养教育提出全新挑战。本文以网络与新媒体专业为研究对象，探讨生成式AI 介入下媒介素养教育的动态机制构建路径。研究发现，生成式AI 具有双重效应：一方面生成式AI 技术介入使得显性效率提升与隐性技术依赖的并存，另一方面媒介素养教育实践的范式冲突，传统框架与技术逻辑的撕裂。本文研究以技术哲学与教育学科交叉融合的理论视角，提出三维策略：在目标重构层面，建立“技术素养-批判思维-伦理意识”三位一体体系；在课程设计层面，构建“基础操作-技术反思-协同创新”阶梯式框架；在保障机制层面，推动“高校-政府-企业”协同共治，强化资源整合与伦理审查。研究强调，大学生媒介素养教育需在技术赋能与人文价值间寻求动态平衡。通过制度创新与技术批判，可重塑大学生的主体性认知能力与伦理自觉。

목차

Ⅰ. 引言

Ⅱ. 生成式AI 介入媒介素养教育的双重效应

Ⅲ. 技术哲学与教育学的交叉视野

Ⅳ. 媒介素养教育动态机制构建的三维策略

Ⅴ. 结语

키워드

Generative AI Media literacy education Network and new media majors 生成式AI 媒介素养教育 网络与新媒体专业