Research on the Construction and Inheritance of Campus Cultural Brand in College Student Management

• 발행기관: ACADEMIC FRONTIERS PUBLISHING GROUP(AFP)
• 저자명: Wen Zijian
• 간행물 정보: 『Journal of Educational Studies (JES)』Vol.2 No.3, 427~434쪽, 전체 8쪽
• 주제분류: 인문학 > 역사학
• 파일형태: PDF
• 발행일자: 2025.03.31

국문 초록

This paper focuses on the construction and inheritance of campus cultural brand in college student management, aiming at discussing the key role of student management in the formation, development and inheritance of campus cultural brand and the challenges it faces. Firstly, the study analyzes the basic functions of college student management and the definition, components, characteristics and functions of campus cultural brand, and makes clear the importance of campus cultural brand in shaping the school image, enhancing students' cohesion and enhancing social identity. Through the analysis of successful cases such as Tsinghua University Culture Festival and Peking University Culture Month, this paper summarizes the effective path of cultural brand building, and discusses the specific role of student management, including activity planning, community organization and student participation. This paper also analyzes the problems existing in the construction of campus cultural brands, such as insufficient brand awareness and low student participation, and puts forward corresponding improvement measures. The research shows that although the management of college students plays an important role in the construction of campus cultural brand, it still needs to overcome the current challenges, further innovate management strategies, and enhance the influence and sustainability of the brand.

목차

Introduce

1 Theoretical basis and connotation of campus cultural brand

2 Analysis of the current situation of campus cultural brand construction in the management of college students

3 Practical Path of Campus Cultural Brand Construction and Inheritance

4 A Case Study on the Construction and Inheritance of Campus Cultural Brand

5 conclusion

References

키워드

college student management Campus cultural brand Brand building Cultural inheritance Student participation