배달플랫폼 활용이 매출에 미치는 영향: 사업주 연령별 이질성을 중심으로

• 영문명: The Impact of Food Delivery Platforms on Revenue: Exploring the Heterogeneity by Business Owner’s Age
• 발행기관: 강원대학교 경영경제연구소
• 저자명: 조장희(Janghee Cho) 이기환(Gihwan Yi)
• 간행물 정보: 『아태비즈니스연구』제16권 제1호, 389~401쪽, 전체 13쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2025.03.31

국문 초록

Purpose - This study empirically analyzes the impact of food delivery platforms on restaurant revenue and investigates how this effect varies by the age of business owners. Design/methodology/approach - Using data from the 2019 and 2020 SBR(Statistical Business Registers) by Statistics Korea, a Difference-in-Differences (DID) approach was employed to quantitatively assess the effect of delivery platforms on revenue increases. Findings - The analysis revealed that platform led to an average revenue increase of 16.5%. However, the effect was significantly lower for business owners aged 45 and older. As age increased, the revenue growth effect of delivery platform usage progressively declined: business owners under 45 experienced a 19.5% increase, while those aged 45 and older recorded only a 14.3% increase. These age-related differences were consistently observed in subsample analyses by region and industry segment. Research implications - This study confirms that the impact of food delivery platform usage on sales revenue varies significantly by business owner age. Given previous findings on age-related differences in business exit rates, this suggests the need for age-specific industry policies.

목차

Ⅰ. 서론

Ⅱ. 실증분석 자료 및 모형

Ⅲ. 회귀분석 결과

Ⅳ. 강건성 분석

Ⅴ. 결론 및 시사점

References

키워드

Food Delivery Platforms Revenue Statistical Business Registers