한국 벤처기업의 지식재산과 경영성과 간 관계: 특허와 상표의 매개효과를 중심으로

• 영문명: The Relationship between Intellectual Property and Business Performance of Korean Venture Firms: Focusing on the Mutual Mediating Effects of Patents and Trademark
• 발행기관: 강원대학교 경영경제연구소
• 저자명: 김혁준(Hyukjoon Kim) 한유진(Yoo-Jin Han)
• 간행물 정보: 『아태비즈니스연구』제16권 제1호, 265~279쪽, 전체 15쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2025.03.31

국문 초록

Purpose - Venture firms are widely regarded as the “engines of innovation” driving the growth of the Korean economy, making the development of an advanced intellectual property (IP) strategy crucial for their success. However, despite the growing importance of intellectual property, there remains a lack of comprehensive research examining the relationship between venture firms and IP. As a result, the role of intellectual property in contributing to the business performance of venture firms has yet to be clearly defined. Design/methodology/approach - This study aims to analyze the impact of patents and trademarks on the business performance of venture firms and to quantitatively examine the interaction between these two types of intellectual property. Findings - The results show that both patents and trademarks positively influence the business performance of Korean venture firms. Patents enhance sales by driving demand for innovative products and also improve operating income by providing a competitive edge. Similarly, trademarks contribute to both sales by boosting brand recognition and operating income by fostering consumer trust and loyalty. Furthermore, patents and trademarks have a mutually partial mediating effect, amplifying their combined impact on business performance. Research implications or Originality - From a corporate standpoint, the findings underscore the importance of strategically utilizing intellectual property to strengthen competitive advantage and improve overall business performance. This indicates the necessity for targeted policy support to promote IP-based management practices within venture firms.

목차

Ⅰ. 서론

Ⅱ. 선행연구 및 가설

Ⅲ. 변수선정 및 분석방법

Ⅳ. 분석 결과

Ⅴ. 결론

References

키워드

Venture Firms Patent Trademark Business Performance Mediating Effect