곤충전시회 방문객의 지각된 가치, 만족, 충성도의 구조관계 분석

• 영문명: A Structural Relationship Among Perceived Value, Satisfaction and Loyalty of Insect Exhibition Visitors
• 발행기관: 한국농촌지도학회
• 저자명: 김소윤(So-Yun Kim) 송미선(Mi Seon Song) 최지영(Ji-Young Choi) 김선영(Sun Young Kim)
• 간행물 정보: 『농촌지도와 개발』32권 1호, 43~55쪽, 전체 13쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2025.03.31

국문 초록

This study aimed to examine the relationship between the satisfaction and loyalty of visitors to an exhibition themed on insects, one of the healing agricultural materials. A survey was conducted in June 2024 targeting visitors to insect exhibitions. A sample of 365 visitors was hired for the study. The results showed that social and emotional factors among perceived value were found to affect visit satisfaction and loyalty. More over, satisfaction fully mediated between social value and loyalty whereas emotional value has partially medating effect. This study suggest that practitioners and organizers consider social and emotional value as a crucial factor to revisit visitors.

목차

1. 서론

2. 선행연구

3. 연구방법

4. 연구 결과

5. 결론

참고문헌

키워드

치유농업 지각된 가치 만족 충성도 agro-healing perceived value satisfaction loyalty