기업의 서비타이제이션 전략과 해외시장 진입 방법에 관한 탐색적 연구: 해외시장의 거시적 환경을 중심으로

• 영문명: An Exploratory Study on Entry Mode and Servitization Strategy: Focusing on the Macroenvironment of International Markets
• 발행기관: 한국무역연구원
• 저자명: 김태후(Tae-Hoo Kim)
• 간행물 정보: 『무역연구』제21권 제1호, 273~293쪽, 전체 21쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2025.02.28

국문 초록

Purpose - As technological innovation accelerates due to globalization and the Fourth Industrial Revolution, market demand is evolving beyond simple manufacturing into an integrated form of services. This signifies the increasing importance of servitization. Such a shift is likely to influence the choice of entry modes for companies seeking to enter foreign markets to reduce dependence on the domestic market. Therefore, this study aims to explore the relationship between a firm’s servitization strategy and its mode of entry into foreign markets. Additionally, this study seeks to examine how the macro-environment of foreign markets affects the market entry strategies of firms formulating and implementing servitization strategies. Design/Methodology/Approach - This study, as exploratory research, inductively theorizes through case analysis. However, the propositions suggested in this study should be validated in future research through hypothesis formulation, modeling, and statistical verification. Findings - The type of servitization strategy a company implements when entering foreign markets depends on its capabilities and resources. Therefore, organizations must carefully analyze the circumstances and environment before formulating strategies. Research Implications - The managerial implication of this study lies in its differentiated approach to market entry strategies based on a firm’s digital capabilities, customer management capabilities, and the environment of the foreign market. It presents a framework illustrating how a firm’s servitization strategy is influenced by the macro-environment of the host country when entering foreign markets.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 관련 사례 분석 및 이론화 탐색

Ⅴ. 결론 및 시사점

References

키워드

Digitalization Entry Mode Internationalization Relational Management Servitization