Research on the Color Design of Mobile E-commerce Pages for Chinese Agricultural Products Based on Color Psychology Marketing

• 발행기관: 아시아사회과학학회
• 저자명: Ruofu Bai
• 간행물 정보: 『Journal of Asia Social Science』Vol.12 No.3, 15~49쪽, 전체 35쪽
• 주제분류: 사회과학 > 사회과학일반
• 파일형태: PDF
• 발행일자: 2024.09.30

국문 초록

With rapid advancements in internet technology and logistics, purchasing agricultural products online has become increasingly common. Compared to traditional supermarkets and markets, buying agricultural products online offers lower prices and the convenience of purchasing without time and location constraints. Especially under the global COVID-19 pandemic, mobile e-commerce reduces daily human contact, thus lowering the risk of COVID-19 infection. This method is well-received by both businesses and consumers, becoming a crucial sales channel for agricultural enterprises and farmers. However, unlike traditional shopping methods, online consumers can’t directly see or touch agricultural products. Information regarding freshness, taste, and quality is obtained through e-commerce pages, making the color design of these pages critical. Previous research on agricultural product marketing primarily focused on offline supermarkets and specialty stores, lacking insights into online marketing strategies. This study aims to use color psychology marketing theories to design effective and low-cost mobile e-commerce pages, thereby enhancing customer satisfaction and increasing sales. Evaluations of case studies show significantly higher consumer satisfaction with pages designed using color psychology marketing for agricultural products.

목차

1. Introduction

2. Theoretical Knowledge

3. Developing Color Design Methods for Mobile E-Commerce Pages of Agricultural Products Based on Color Psychology Marketing

4. Case Study of Color Design for Mobile E-Commerce Pages of Agric ultural Products

5. Conclusion

References

키워드

Color Psychology Marketing Agricultural Products Mobile E-commerce Page Color Color Design

참고문헌

• 한국색채학회논문집
• 대한건축학 회논문집
• Psychological Science
• Packaging Engineering
• Changsha University of Science & Technology
• Xi’an University of Architecture and Technology
• Huazhong University of Science and Technology
• Journal of the Academy of Marketing Science
• China Store Age
• Journal of Retailing