스마트콘트랙트 기반 국제경영: NFT 거래 플랫폼 사례를 중심으로

• 영문명: Smart Contract-based International Management: Focusing on the Case of an NFT Trading Platform
• 발행기관: 한국무역연구원
• 저자명: 정지용(Jee-Yong Chung) 최향미(Hyang-Mi Choi) 김문수(Moon-Soo Kim)
• 간행물 정보: 『무역연구』제20권 제5호, 441~453쪽, 전체 13쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2024.10.31

국문 초록

Purpose - This study examines how smart contracts, particularly in the context of the NFT trading platform OpenSea, impact international management strategies. It explores how smart contracts address traditional challenges such as the transaction costs, liability of foreignness, and disadvantages faced by small enterprises. Design/Methodology/Approach - A case study approach was used, focusing on OpenSea’s application of smart contracts. Key international business theories like transaction cost economics and liability theories were analyzed and applied to this context. Findings - The study finds that smart contracts significantly reduce the transaction costs and liability of foreignness, allowing small enterprises to compete globally without physical infrastructure. Smart contracts contribute to reducing barriers to global market entry and boosting small enterprise competitiveness by lowering transaction costs and enabling innovation in international management strategies. Research Implications - This research extends traditional international management theories by demonstrating that smart contracts offer innovative solutions to longstanding challenges in global business, particularly for small and medium enterprises. By highlighting how digital tools like blockchain reshape transaction cost economics and foreign market entry strategies, this study contributes to the growing discourse on digital globalization. Additionally, it emphasizes the importance of integrating smart contract technologies into future strategies for international business, creating new opportunities for SMEs to thrive in global markets.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 스마트콘트랙트

Ⅳ. NFT 거래 플랫폼의 스마트콘트랙트 기반 국제경영

Ⅴ. 결론

References

키워드

Blockchain International Management NFT OpenSea Smart Contract