Enterprise Innovation in The Distribution Sector Such as Logistics and Trade Towards Green and Sustainable Development

• 발행기관: 한국유통과학회
• 저자명: Thuy Linh NGUYEN Thi Anh Phuong TRAN Duc Tam LE Thong Van PHAM
• 간행물 정보: 『유통과학연구(JDS)』제22권 제10호, 1~12쪽, 전체 12쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2024.10.31

국문 초록

Purpose: Despite significant commitments between corporations and the government on green supply chain, green logistics and sustainable production, the adoption of green and sustainable trading innovation in Vietnam continues to face many obstacles. The objective of this study is to approach the decision to adopt green and sustainable trading innovation from the perspective of the enterprise. Research Design, Methodology and Approach: A cross-sectional study with the participation of 651 employees and managers at distribution enterprises such as logistics, supply, and delivery enterprises in southern Vietnam was conducted to assess business innovation decisions through innovation awareness. Partial least squares structural equation modelling (PLS-SEM) was proposed to evaluate the structural relationships of the model. Results: The research results show that the decision to innovate an enterprise is directly positively affected by the perception of marketing innovation, process innovation and organizational innovation; in which process innovation and organizational innovation are mediators for the perception of marketing innovation. Conclusions: This study makes a significant contribution by demonstrating the impact of marketing innovation awareness on the entire process that leads to enterprise innovation decisions to fulfil customer expectations and competitive pressure in the context of the green supply chain, green logistics and sustainable production.

목차

1. Introduction

2. Literature and Hypothesis development

3. Methods

4. Research Findings

5. Discussion

6. Conclusion, limitation and future direction

References

키워드

Competitive Pressure Customer Expectation Distribution Enterprises Innovation Perception Logistics Trade