베트남 소고기시장의 특성에 따른 수출 가능성에 대한 연구

• 영문명: Export Possibility for Korean Beef Products Based on Characteristics of Vietnamese Market
• 발행기관: 한국농식품정책학회
• 저자명: 최윤상(Youn-Sang Choi)
• 간행물 정보: 『농업경영.정책연구』50권 2호, 316~332쪽, 전체 17쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2023.06.30

국문 초록

This study suggests strategies for beef exports to Vietnam through identifying characteristics of its beef market based on results from analysis on its beef market, surveys on consumers and experts. The results from surveys provide characteristics of Vietnam’s beef market, propensity to consume Korean beef and possibility of Korean beef exports. As rapid economic growth and changes in preference result in expansion of import market in Vietnam, Vietnam’s beef market is highly attractive to Korean beef products. Vietnamese consumers have high intention to purchase Korean beef products, and are willing to pay high price for them. But success of Korean beef products in Vietnam’s beef market also depends upon systematic disease controls, establishment of its brand image, effective quality and sanitation/safety management and government supports.

목차

Ⅰ. 서 론

Ⅱ. 선행연구

Ⅲ. 베트남 소고기시장의 현황 및 구조

Ⅳ. 베트남 소고기시장 실태조사

Ⅴ. 베트남시장 접근 전략

Ⅵ. 결 론

참고문헌

키워드

Beef Exports Vietnam Market Consumers price Survey Brand Promotion Origin