TikTok Music Virality in China: The Unlikely Case of the Divine Song “The Shepherd of the Cocoto Sea”

• 발행기관: 아시아음악학회
• 저자명: Weiyang Li
• 간행물 정보: 『Asian Musicology』Vol.33, 91~113쪽, 전체 23쪽
• 주제분류: 예술체육 > 음악학
• 파일형태: PDF
• 발행일자: 2023.10.31

국문 초록

This paper will start with the definition of divine song and explain how it developed from an internet slang term to a common term used to describe a certain music genre by presenting and summarizing the development processes and evolution characteristics of two popularly recognized divine songs in China. It will then focus on the case of “The Shepherd of the Cocoto Sea” and explore how this “unlikely case” influenced a primarily middle-aged and elderly demographic. It will analyze the three key figures responsible for its viral rise and two important events that were part of this process, which finally influenced main music applications and music charts in China, and became recognized and popular among various demographic groups, making it a viral phenomenon.

목차

Introduction

TikTok Platform in China: Media, Expression, Influence

Divine Song: Deviant, Network Traffic, Entertaining

TikTok Divine Song “The Shepherd of the Cocoto Sea”: A Surprise Hit of Middle-Aged and Elderly Groups

Fanatical Potential Users: Middle-Aged and Elderly Groups

The Secret Behind the Middle-Aged and the Elderly Fandom: Three Key Figures

Key Figure One: Frontier Grassroots Singer

Key Figure Two: Popular Network Anchor

Key Figure Three: Street Singer on TikTok

The Craze Grips the Whole Nation: Copyright Infringement and the Spring Festival Gala

Conclusion

References

키워드

TikTok divine song middle-aged and elderly groups case study popular music