해양쓰레기 관련 환경인식이 관광객 친환경 행동에 미치는 영향

• 영문명: The Effect of Environmental Awareness related to Marine Litter on Tourists’Environmentally Responsible Behavior : Applying Extended theory of Planned Behavior
• 발행기관: 한국해양관광학회
• 저자명: 노은정(Eun Jeong Noh)
• 간행물 정보: 『해양관광연구』제17권 제2호, 45~63쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2024.06.30

국문 초록

This study aims to empirically analyze the decision-making process regarding the influence of environmental awareness related to marine litter on environmentally responsible behavior among tourists who have visited the seaside in Yeosu. Based on Ajzen's Theory of Planned Behavior(TPB), an extended model of TPB was designed by incorporating environmental awareness(EA) related to marine litter. To achieve the research objectives, a survey was conducted for two weeks from May 15 to May 29, 2023, resulting in a total of 370 surveys collected, of which 338 were utilized for empirical analysis. The study findings are as follows: First, it was found that EA had a significant influence on attitude toward environmentally responsible(ATT) behavior, subjective norms(SNs), and perceived behavioral control(PBC). Second, SNs and PBC had significant influence on environmentally responsible behavior intension(ERBI). However, ATT had no significant influence on ERBI. Lastly, ERBI had a significant influence on Environmentally responsible behavior. Theoretical and practical implications were addressed in the conclusions.

목차

Ⅰ. 서 론

II. 이론적 배경

Ⅲ. 연구모형 및 분석방법

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

해양쓰레기 환경인식 계획행동이론 관광객 Marine Litter Environmental Awareness Theory of Planned Behavior Tourists