해양 관광지 매력성이 방문의도에 미치는 영향에 관한 연구

• 영문명: A Study on the Impact of Marine Tourist Destination Attractiveness on Visit Intention: Focusing on the control of Taejongdae food image
• 발행기관: 한국해양관광학회
• 저자명: 김헌철(Heon Chul Kim)
• 간행물 정보: 『해양관광연구』제17권 제2호, 7~22쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2024.06.30

국문 초록

This study was conducted for a month from December 15, 2023 to January 14, 2024 in order to verify the moderating effect of food images on visit intention according to the attractiveness of Taejongdae tourist attractions. The results of this study are as follows: First, in the relationship between tourist attraction and food image, it was found that natural environment and food had an effect and friendship and convenience facilities were rejected. Second, in the relationship between tourist attraction and visit intention, natural environment and convenience facilities were found to have a significant effect, and kindness and food were rejected. Third, in the moderating effect of food image on the relationship between tourist attraction and visit intention, in the interaction of model 3, delay environment x food image, kindness x food image, food x food image had an effect, and convenience facility x food image was rejected. As a practical implication, Taejongdae lacks food that can represent the region, so it is necessary to increase the attractiveness of sightseeing spots by creating food streets suitable for excellent natural environment.

목차

Ⅰ. 서 론

Ⅱ. 이론적 연구

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

관광지 매력성 방문의도 음식 이미지 Attractiveness of Tourist Destination Visit Intention Local Food Image