文旅深度融合下北海市传统手工艺非遗旅游开发研究

• 영문명: Tourism Development of Traditional Handicrafts in Beihai City under the Deep Integration of Culture and Tourism
• 발행기관: YIXIN 출판사
• 저자명: 陈丹(Dan Chen)
• 간행물 정보: 『Journal of China Studies』제2권 제6호, 49~55쪽, 전체 7쪽
• 주제분류: 사회과학 > 교육학
• 파일형태: PDF
• 발행일자: 2024.06.30

국문 초록

The aim of the article is to study the current situation, problems and optimization countermeasures of the development of traditional handicrafts non-heritage tourism in Beihai City under the background of the deep integration of culture and tourism. The article firstly emphasizes the importance of non-heritage in tourism development, outlines the current situation of non-heritage resources in Beihai City, and points out the main problems faced by the development of traditional handicrafts non-heritage tourism in Beihai City, such as the lack of inheritors, the lack of marketability and the lack of connotation. The article further applies Wu Bihu's RMP analysis theory to explore the direction of Beihai's traditional handicrafts NRL tourism development from the dimensions of resources, market and products. Finally, a series of optimization countermeasures and suggestions are put forward, including orderly development relying on resource advantages, expanding market demand, playing the role of innovation drive and strengthening government functions, aiming to promote the inheritance and development of traditional handicrafts, as well as to enhance the quality of NRH tourism.

영문 초록

文章旨在研究文旅深度融合背景下，北海市传统手工艺非遗旅游的开发现状、问题及优化对策。文章首先强调了非遗在旅游开发中的重要性，概述了北海市非遗资源的现状，指出了北海市传统手工艺非遗旅游开发面临的主要问题，如传承人匮乏、市场化程度不高和内涵缺失。文章进一步应用了吴必虎的RMP 分析理论，从资源、市场和产品三个维度探讨了北海市传统手工艺非遗旅游开发的方向。最后，提出了一系列优化对策与建议，包括依托资源优势进行有序开发、拓展市场需求、发挥创新驱动作用以及强化政府职能，旨在促进传统手工艺的传承和发展，同时提升非遗旅游的品质。

목차

Ⅰ.引言

Ⅱ.非物质文化遗产旅游开发的价值

Ⅲ.北海市传统手工艺非遗旅游开发的现状与问题

Ⅳ.北海市传统手工艺非遗旅游开发的优化对策与建议

Ⅴ.结语

키워드

Deep integration of culture and tourism Traditional handicrafts Intangible cultural heritage tourism 文旅深度融合 传统手工艺 非遗旅游